Ostelin has long stood by Australian women through different stages of life, including menopause. That commitment now carries independent backing: Ostelin has partnered with GenM to bring the MTick®, a trusted menopause-friendly certification, across some of its range.
Ostelin’s Commitment to Supporting Women Through Menopause
Menopause affects millions of Australian women, yet it has been overlooked in science, culture and healthcare for too long. At Ostelin, we’re committed to changing that and giving women’s health the attention it deserves.
“Menopause has stayed in the shadows for too long, overlooked, under-discussed, under-supported. At Ostelin, we want to be part of the shift that changes that. Because raising awareness isn’t just about information, it’s giving women permission to be heard, the confidence to advocate for themselves, and the trust to choose products that truly support them.” – Sarah Pothecary, Brand Lead, Ostelin
A Trusted Signal, Backed by GenM
The MTick® is a trusted symbol and certification, created by GenM, that signals a product has been independently assessed and certified as menopause friendly against robust criteria. [4] For Ostelin, joining the GenM Collective and certifying products with the MTick® is another way to help Australian women confidently identify and shop for products that are menopause friendly.
Why This Matters for Australian Women
Menopausal and postmenopausal women make up more than 2 million people across Australia.[6] Despite the significant impact menopause can have on daily life, many women still don’t feel comfortable talking about their experience. In a 2024 survey, close to half (44%) said they weren’t comfortable discussing it outside close family and friends.[8] That combination of real impact and low visibility is exactly the gap independent certification like the MTick® is designed to close. For women navigating menopause, the MTick® provides an easy visual cue that helps identify products that have been independently assessed as menopause friendly.
Certified Across Ostelin’s Range
Select products across Ostelin’s range are proudly MTick® certified, including formulations containing Vitamin D, Calcium and Vitamin K2 to support bone strength, and Iron and B Vitamins to support energy levels and relieve tiredness and fatigue:
How to Spot MTick®-Certified Products When You’re Shopping
For women navigating menopause, the MTick® provides a simple way to identify products that are menopause friendly. Look for the MTick® symbol on select Ostelin products, on product pages on the Ostelin website, and at TerryWhite Chemmart stores and online.
Frequently Asked Questions
What is the MTick®?
The MTick® is an independent symbol certifying that a product genuinely supports women through at least one of the recognised menopause signs.[4]
Which Ostelin products carry the MTick®?
MTick® certification now extends across a range of Ostelin products, including its Ostelin Vitamin D3 1000IU, Ostelin Calcium & Vitamin D3, Vitamin K2 formulations, and Ostelin Iron & B+ Energy products.
Why has Ostelin partnered with GenM?
Ostelin has partnered with GenM to help women more easily identify products that have been independently reviewed and certified as menopause friendly. This partnership reflects our commitment to supporting women through different life stages, including menopause.
Always read the label and follow the directions for use.
References
- NutraIngredients-Asia, “UK menopause-friendly certification program MTick to launch in Australia,” 19 June 2025. https://www.nutraingredients.com/Article/2025/06/19/menopause-friendly-certification-scheme-mtick-to-launch-in-australia/
- Retail Times, “GenM enters Australian market in landmark expansion, partnering with TerryWhite Chemmart to roll out MTick® nationwide,” 17 February 2026. https://retailtimes.co.uk/genm-enters-australian-market-in-landmark-expansion-partnering-with-terrywhite-chemmart-to-roll-out-mtick-nationwide/
- Nutritional Outlook, “Nutritional Outlook’s 2023 Best of the Industry Awards: Service Provider: GenM.” https://nutritionaloutlook.com/view/nutritional-outlook-s-2023-best-of-the-industry-awards-service-provider-genm.
- GenM, “The MTick® | Building Consumer Trust in Menopause.” https://gen-m.com/the-mtick/
- NutraIngredients, “Guardian, Mannings to feature menopause-friendly product aisle in mid-2026,” 27 October 2025. https://www.nutraingredients.com/Article/2025/10/27/guardian-mannings-to-feature-menopause-friendly-product-aisle-in-2026/
- AIA Australia, “AIA Australia Partners with Australasian Menopause Society to Combat Frequent Misdiagnosis of Menopause,” 7 February 2022. https://www.aia.com.au/en/about-aia/about-us/media-centre/press-releases/2022/aia-australia-partners-with-australasian-menopause-society-to-combat-frequent-misdiagnosis-of-menopause
- Jean Hailes for Women’s Health and Australasian Menopause Society, “Menopause and Australian Women: A report from the 2023 National Women’s Health Survey.” https://www.jeanhailes.org.au/uploads/15_Research/Menopause-and-Australian-Women-FINAL_V2_TGD.pdf
- Women’s Agenda, “Is the Menopause Stigma Gone? Survey Shows More Work to Do.” https://womensagenda.com.au/?p=81233
- Ostelin, “Menopause Support | Women’s Health | Ostelin Australia.” https://www.ostelin.com.au/products/ostelin-menopause-support/
Note: Background sources not cited in text (1, 2, 3, 5, 7, and 9).
